Spontaneous Consumer

The impacts on Spontaneous Consumer have resulted in the trend on Auckland Theatre Company. Impacts much(prenominal) as raising demands in the gross revenue of tickets at the stand firm minute. As inferred from the case study, on average, 25-30 per penny of a season is booked in advance by subscribes. This whitethorn create loss of sales revenue from the contingent group of Spontaneous Consumers. However, Auckland Theatre Company may extend their registration dates to run to this particular groups needs.Extended registration dates such(prenominal) as having two sessions. First session registration dates to be launch earlier in the calendar month, second session registration dates to be launch end of the month to cater to busy consumer who are not able to make it for the first launch dates. Other impacts such as disputes consumers may derive from the spontaneous consumers. The in mogul to purchase a ticket to the play ascribable last minute decision may result in silly customer experiences and thus poor customer retention.As inferred from the case study, Part of the reason for the success of Auckland Theatre Company lies in the companys ability to recognize and address the safety, social, ego and self-actualization of the consumers. The inability to purchase a ticket to the play due last minute decision may also result in the lack of ego needs toward consumers. In addition to minimize the negative impacts on Auckland Theatre Company.Auckland Theatre Company can accommodate to this particular group of spontaneous consumer by using the power of marketing strategic to enhance attractive progression such as early bird promotion to attract spontaneous consumers to purchase their tickets in an earlier timings. This may help to increase the impulse of spontaneous consumers and influence their buying decision through marketing strategic and also help generate revenues for their company.