Hair Braid in the Global Market

Supremely confident market registering strong growth rates. southeast African beauty shops unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations such as colouring relaxed hair in acquire, command premium prices in salons The sulfur African hair care market both professional and consumer is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may consecrate elysian the country but the economic fundamentals are extremely positive.The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces such as consumer service industries, media sector and the professions is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption o f hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the sensation largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, There is a big market for ethnic hair.These needs have to be addressed Chemical relaxing and African hair styling are the most popular services accounting for almost 80% of salon business. copper relaxing is the leading service category and will continue to be the mainstay of the African professional and consumer hair care market. The complex relaxing cultivate consists of a package of services with many procedures. A wide product range selling different formulations and packages for the various process stages is required. There is strong as yet unmet- demand for colourants suitable for using on relaxed hair.African styling is the next most important service category in black salons. This term is engrossd to cover a number of styles such as braiding, hair extensions and pieces, dreadlocks or dreads, bonding, their infinite variations and many combinations. These hairstyles can last for up to three months, during which time they require the on-going use of conditioners and treatments to prevent damage and breakage. South African consumers for reasons of convenience and comfort need salons and hairdressers to provide these complex and labour intensive services.Chemical relaxing and African hairstyling which require circumstantial and different stylist skills are quite different markets. Salons must be multiservice on order to meet their clients needs. In addition, the product range required for styling and relations with relaxed hair is extensive. A multiplicity of brands and products is now needed because few, if any brands, can be described as multi tasking that is effective on the different types of hair seen by salon stylists on a daily basis. Salons are looking for multi-platform products to be formulated. Products that deliver these goods can command double the price in salons in South Africa.The South African market is the largest in Africa, is a bridge head to the larger sub Saharan regional market, and to the descendants of ethnic Africans in some other part of the world. In this new report Professional Hair Care Market South Africa, the author quantifies the value of the salon haircare market (in South African Rand) and the number of salons and hairdressers -both formal and informal- operating in South Africa. The market is segmented in terms of price points, service categories and products used. This new research determines demand for chemical relaxing, African hair styling and colouring services in hair salons in South Africa.The research also focuses on company and brand tract in this fragmented market. Findings are based on in-depth discussions conducted with salon experts in Johannesburg during November 2009. This report is also available in the following Languages Afrikaans, Sesotho a nd IsiXulu. The report consists of 2 parts (a powerpoint presentation and the report itself as a pdf file) Contents (Hair care, haircut, style, African styling, braiding, weaves, wefts, hair extensions, dreadlocks, relaxing, texture, curls, colour, treatments, wet and dry products, beauty, nails, brands, salon, spa. ) REPORT STRUCTURE SECTION 1